Branding, Logo Design & Photography
A feel good urban clothing line created in Vancouver, BC. This brand represents everyday good living no matter what the occasion. Only using environmentally friendly material to create their clothing, Loyal Coalition has sworn to bring change and build a sustainable brand. Keeping this in mind, a symbol was created, a fine thread that will be the staple for their brand. Taking it back to the basics, only black and white colors are used to show the simplicity in the design and photos.